The Story so far
I Founded AI-CMO in February 2017. It began as a side-hustle to learn about Artificial Intelligence and Marketing.
- How would this new tech impact methodologies?
- What new technology could make life easier for marketing teams and the customer journey?
- How would AI speed up the purchase decision process?
- How could AI make the customer experience more seamless and relevant?
The side-hustle is now full time. I Founded the NewZealand.ai platform to inform, support and showcase Kiwi businesses utilising AI and run monthly #AIHappyHour meet-ups connecting vendors, technology platforms and local experts with the wider non-technical business community learning about AI.
In 2000 I Founded one of New Zealand's first Business Incubators. The NRG Charitable Trust found its home on the top floor of the Wellington Railway Station. Funded by the Wellington City Council, and widely supported by local business networks the incubator was home to 12 residents from 2000 to 2004 when it turned into the Wellington Incubator Network (WIX).
More recently I've been the CMO for RESULTS.com, was the 8th hire for Zendesk.com, helped Booktrack.com launch, ran the social media marketing for Honda New Zealand and worked with 100's of businesses in NZ, AU and the USA with marketing strategy and execution.
I founded the Auckland Social Media Club in 2010 and am the Producer of TEDxAuckland with Elliott Blade and our amazing team.
I love building communities around brands that attract and retain customers.
Today I'm a Freelance Marketer (CMO) helping growing businesses (2-50 mil revenue) develop customer centric marketing strategies by applying modern technology solutions and methodologies that scale.